Shanda Files $800 Million U.S. IPO for Games Unit

September 4, 2009 at 00:04 Leave a comment

Sept. 3 (Bloomberg) — Shanda Interactive Entertainment Ltd., China’s biggest online-games provider, plans to sell as much as $800 million of American depositary receipts in an initial public offering of its online-games unit.

The Shanghai-based company is following rival Inc. in spinning off its unit to capitalize on increasing demand for online games in China. Ltd., which operates the “Tian Long Ba Bu’’ online role-playing game, has more than doubled since its April IPO. Shanda operates the Aion game.

“If you look at the early appeal for Changyou you can see it was very well received,” said Tian Hou, a New York-based analyst with Pali Capital. “The market is looking for growth, for opportunity, for the name coming from China and Shanda fits into this category.”

Have a look what kind of an impact Aion has on Shande Interactive Entertainment.

For some reason, I’ve got a feeling Aion’s going to explode in NA and Europe.

TheAionGuy shared this via web from theaionguy’s posterous


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